Vinyl Wraps: Myths Debunked
Vinyl Wraps: Myths Debunked
We’ve been using, printing and installing vinyl wraps since the concept became a reality. Over the years, we heard countless rumors, myths and “facts” about vinyl, and what it can and can’t do, how long it lasts, etc… So we thought we’d set the record straight, by debunking the most common myths and answering the most frequently asked questions about vinyl and its application.
This is by no means a comprehensive guide to vinyl. It’s just intended to address some of the lingering questions and concerns that a lot of people have surrounding vinyl.
And so, without further adieu, here are the most common myths, debunked.
Installing vinyl on your vehicle, will damage the paint underneath.
False. In fact, it’s the total opposite. Many people wrap their vehicles to preserve the paint underneath. The vinyl acts as a cover for the paint, preventing any adverse weather or sun from beating on the paint. It also acts the same way a clear bra would, protecting the paint from small scratches and dings from rocks or debris. If uninstalled correctly, the vinyl won’t leave any residue, or peel any paint or clear coat with it. That being said, if the paint is already in bad condition when you apply the vinyl, you can expect it to still be the same when you peel it off!
Vinyl wrapping is expensive.
Well, compared to a can of soda, yes. But compared to a brand new paint job? It’s a bargain. Let’s look at something like the Hyundai Veloster, pictured above, and below. The Hyundai is wrapped in Matte Metallic Pine Green with Matte Black accents. The total cost? Around $1900. If you wanted that as a custom paint job? You’re looking at upwards of $10,000. Still seem expensive? On top of that, a wrap is reversible, and can achieve colors, patterns and designs, that paint simply can’t.
Vinyl doesn’t last very long.
A well cared for vinyl wrap can last for up to 7 years. (We’ve seen some last longer, but these were mostly show cars that didn’t see much time outside.) We usually give a lifespan of 5-7 years for our color change films (3M, Avery, etc…) and 5 years for our digitally printed wraps. Wraps are just like paint, if you take care of them, they’ll last. If you don’t take care of them, just like paint, you’ll find their lifespan decreases.
Lifespan of your vinyl is also heavily dependent on where you live, how you use it, and what vinyl you’re using. Any kind of Matte color vinyl has a slightly shorter life span due to the fact that it doesn’t have a clear coat over the top, protecting the film. Printed wraps, and gloss colors have a clear laminate over the top, which offers better protection. If you live in a place where there are extreme temperatures, lots of dirt and debris on the road, or any kind of adverse condition, lifespan is also slightly decreased, if you don’t care for your warp.
All that being said, we’ve had plenty of customers here in Colorado that have had full Matte wraps done, and 5 years later, they’re still going strong!
Vinyl can’t be removed easily.
False. Vinyl is very easy to remove without causing any damage to your OEM paint. It’s even possible to remove the vinyl yourself with the correct solutions and tools, although we always thoroughly recommend you bring your wrap back to us, or a certified installer to have the wrap removed. That way you gain peace of mind knowing it’s being done right.
Vinyl wrap advertising isn’t effective.
A survey conducted by Outdoor Advertising Magazine found that mobile media billboards have a 97% recall rate, and 99% of survey respondents thought that mobile advertising was more effective than traditional outdoor advertising. 3M and the American Trucking Associations noted 91% of the target noticed the text and graphics on truck advertising. Furthermore Ad Agency RYP & Becker Group completed the 3M Mobile Media Advertising Case Study in 2011 with the following findings: 97% of survey respondents recalled the ad, 98% though the advertising created a positive image of the advertiser and 96% thoughts fleet graphics had greater impact than billboards1.
We’ll be adding to this list as time goes on, and more questions arise. If you have any questions about vinyl, or vinyl wraps, don’t hesitate to get in contact with us!
1Lambourne, Steve. “Vehicle Wraps”. SS Signs and Vehicle Wraps.